... leastwise that's what brother Dennis Kennedy would have us believe and that was his rationale for why all of his friends deserve an additional discount for purchasing our two books ...
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"But Dennis," we said, "we've already set it up so there are significant savings for EDDix Members plus an additional discount for purchasing the two volumes together -- if we throw anything promotional on top of all that, it's going to play like a bedding commercial."
"I don't care," says He. "They're my friends and if you want them to be your friends, you'll just have to do better." So here we are are ...
Let's see if we can make sense of what just happened ...
The public gets to buy both books for $3400.
EDDix Members (execs registered at our site and signed to participate in future research) get to buy both books for $1925.
Friends of Dennis get both books for $1820.
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Here's what you need to know. Bop around the site as much as you like -- explore the free downloadable samples, get comfortable with the idea of saving 48%. During the purchase process, be sure that you select the WiseGuy Special and you will see a place to enter (dare we say it?) a "Coupon Code."
If you are NOT an EDDix Member, you will enter "DMK"
If you're already registered as a Member with us (shame on you for holding out for additional savings), you will enter "DMKmem"
Everything else about the purchase still appertains and you should read it. For example, each of the "books" is actually a five-seat license for a downloadable PDF, it includes free updates, etc.
One more thing -- this offer expires promptly at High Noon eastern time on Monday, 31 January 2005. (No grumbling please.)